Growth & paid media strategist driving acquisition through performance marketing, experimentation, and analytics to boost ROI, revenue, and sustainable growth.!
I’m a Growth and Paid Media strategist focused on scaling customer acquisition through data-driven performance marketing. I specialize in building and optimizing campaigns across Meta, Google, TikTok, and LinkedIn to drive efficient growth, improve ROAS, and maximize revenue. My experience spans full-funnel strategy, audience targeting, creative testing, conversion optimization, and growth experimentation. I use analytics and testing to uncover opportunities, lower acquisition costs, and improve performance at scale. Passionate about combining strategy with execution, I help brands grow through smarter media investments, stronger performance marketing, and sustainable, measurable business impact.
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